Taking videos and pictures of the installation was OK and we invited people to share information about on SNS. People’s tweets and images were displayed inside the installation on monitors. People’s comments about what they liked about the diorama as well as pictures of what they thought was cool became a physical part of the interior of Gingerbread Town.

In addition, inside the diorama, cameras were installed at the eye-level of children. This enabled users to experience the diorama for the perspective of children on the website, 24 hours a day around the world.

- Sales: Up 328%

- Tweets and Images Posted on Twitter & Instagram: Approximately 5,000

- Visitors to the Gingerbread Town : 150,000

- The impressive quality and scale of the experiential Gingerbread Town was particularly enjoyable for groups of customers composed of parents and children, and provided an example of a retail experience fit for the new century.