The new garden sprinkler from GARDENA was experienced as a refreshing summer event thanks to its unique implementation as an interactive giant sprinkler on a 170m megaposter. The degree of innovation in the media implementation corresponds to that of the brand. The message “Spread the zest for life” was effectively communicated via the spraying GARDENA garden sprinkler.

Effective targeting of the GARDENA target group was successfully reached through synergistic transfer from the innovative interactive giant sprinkler to a 'zest for life', and thus to GARDENA. High impact of the innovative outdoor media was achieved by incorporating the interactive giant sprinkler into a linked overall concept and promotion using other media.