Cannes Lions
WUNDERMAN CATO JOHNSON, Buenos Aires / UNILEVER / 2018
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We hear a conversation at a bar. A woman is talking about her life and when is time of the guy to talk, we hear a lot of men talking at the same time, saying the same cliches that all men say when they are on a date. As the conversation is moving forward their sayings become less common, we hear that less men are speaking till we hear only one, saying something that makes him unique. And that unique thing, is what each man needs to protect.
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