Cannes Lions

MULTIQUICK JUICER

BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The "Braun rehab" Spot builds on a fact that fruits and vegetables are thrown away once they look slightly damaged or uneven. One by one, ingredients glide in a waltz, shyly rotating towards camera and ashamedly showing their damages. Every defect is underlined by a slight distortion in music. Braun juicer appears in its glory to take the ingredients into a rehab programme while music achieves its summit with no tone distortion. Perfect music and immaculate design of the product merge, building a contrast to the damaged ingredients. Braun Juicer rehabilitates ingredients and releases the goodness inside them: the juice.

Similar Campaigns

12 items

Haider

OGILVY MUMBAI, Mumbai

Haider

2018, UNILEVER

(opens in a new tab)