Cannes Lions
BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2012
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Description
The "Braun rehab" Spot builds on a fact that fruits and vegetables are thrown away once they look slightly damaged or uneven. One by one, ingredients glide in a waltz, shyly rotating towards camera and ashamedly showing their damages. Every defect is underlined by a slight distortion in music. Braun juicer appears in its glory to take the ingredients into a rehab programme while music achieves its summit with no tone distortion. Perfect music and immaculate design of the product merge, building a contrast to the damaged ingredients. Braun Juicer rehabilitates ingredients and releases the goodness inside them: the juice.
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