Technology means progress. Knowing how to use a new media means new business. At www.cocacola.es we have built, here in Spain, an integrated marketing portal which brings together the latest in modern design, the ultimate in leisure activities for young people, and the chance to implement a literally unlimited number of promotional techniques both on- and off-line.The mission of our platform is to turn www.cocacola.es into a meeting place and reference point for young people. An ambitious mission supported by three pillars: programming of leisure and entertainment, a young on-line community; the Pin-Code - the indispensable tool to increase consumption.www.cocacola.es incorporates in one single website an efficient multi-service and multi-tool platform with the following services: 1.- Data management with registered users. (over 300.000 users a month). 2.- Multi-user on-line games. (the average time spent on our games is more than an hour). 3.- Young active Community with regular members. (internauts between 14 and 24 years of age). 4.- Exclusive on-line promotional techniques. (Pin-Code: the keynote for increasing the consume). 5.- Implementation of off-line marketing. (festivals, concerts and events, direct sale, store and cybercafés). 6.- Services and mechanics for cell-phone marketing. (ringtones, logos, answering messages, virtual tickets, promotional...).