Cannes Lions

MULTIVIEW CAMERA

STARCOM MIAMI, Miami / SAMSUNG / 2012

Film

Overview

Entries

Credits

Overview

Execution

A music festival provides the perfect backdrop to showcase the true benefit of the MultiView’s unique Flip-Out LCD Display since it’s a 'photo-taking' environment where people and objects block you from taking the perfect shot of your favourite star.Partnering with A&E allowed us unprecedented to access to Viña del Mar, one of Latin America’s most popular music festivals.We held a contest that gave 2 winners a chance to experience the festival with a MultiView camera to capture it from all angles and developed a co-branded, on-premise Photo Booth for festival-goers to take photos and interact with the product.

Outcome

The site’s contest section delivered over 8,400 registered participants providing a strong .72% click-through-rate and average-time-spent of over 6 minutes.

The festival’s average daily attendance was estimated at 12,250; 7% of attendees engaged with the Photo Booth daily.

In 1 week, A&E’s minisite delivered over 512,995 page views, a 95% increase vs the entire website’s performance the previous month. The photo booth gallery brought over 4,800 unique visits with average time spent being over 10 minutes.On Viña’s biggest night, the photo booth peaked with over 1,500 photos (11% of the night’s attendance). A&E ranked Top 3 giving our regional TV sponsorship beyond-expected reach.

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