Apparently, the task of the museum was no longer on the radar of people and companies, we decided to make the unthinkable… To rent it out So, for 36 hours we hung sings that said, “FOR RENT”, we scheduled visits to show the property and we activated the telephone lines and mails to give the terms of agreement of the contract while the executives of the museum remained in silence.

In a short period of time, all the media were covering the news and the gossips and drama lived outside the facilities were so huge, that a press conference was called where the truth was going to be reveal. Now all Colombians could rent the museum but through the new membership program “I Got MAMBO” a program that in the first 48 hours achieved a subscription record.

February 4th: During the night we hung signs “FOR RENT” in the façade of the MAMBO.

February 5th: We published in MAMBO social media and website the news. While this happened, the museum’s executives hide from the press without answering anything. The only contact is the real estate agent trained to sell and show the facilities of the museum.

February 6th: A sign of “RENTED” is put on top of the sign of “FOR RENT”. The media of the country only speak about that news. In social media the subject is cause of insults and Memes. The press conference is announced for 4:00 p.m. and there the new membership program “I Got MAMBO” is launched, a program that people, families and companies can subscribe.

February 7th: The signs are replaced by the image of the membership program, and so it begins a massif boom of subscriptions.

+7.500 memberships sold in 48 hours

+$1.8 million USD in earn media

7.5 billon impressions

$3.500 USD total investment

More than 20 national and international channels covering the news

More than 300 websites mentioning the MAMBO

More than 70 Newspapers and magazines writing about the news