Cannes Lions

MUSEUM OF FOOTBALL

LEW'LARA\TBWA, Sao Paulo / FUNDACAO ROBERTO MARINHO / 2009

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The greatest football player of all times is the world famous Pele.In Brazil, millions imitate Pele's peculiar voice, and he is also famous for a nervous tic - always finishing his sentences with the word 'understand'. In this spot we mix his unmistakable voice with other professions.

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