Cannes Lions
RADIO MIRCHI, Mumbai / RADIO MIRCHI / 2013
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The creative team drew an analogy between the life of a person opting for multiple partners with an instrument. One instrument is playing a melodious tune in solo, at intervals various other instruments come and play along but none of them persist. After such an orgy of instruments there is a change in the protagonist's tune. The protagonist is unwell and is out of tune, life slows down, melody cracks and finally the instrument breaks.
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