Cannes Lions
LODUCCA, Sao Paulo / MTV / 2011
Overview
Entries
Credits
Outcome
The t-shirts were sent to communication professionals, musicians and opinion makers in four Brazilian sates, generating 2,500 direct impacts.
VJs and artists wore the t-shirts live, all day on MTV, impacting millions of viewers.
Over 3,000 blogs in Brazil and around the world posted photos or videos.
Over 50,000 Google mentions.
Thousands of requests to purchase t-shirts. New orders continue to arrive via e-mail and Twitter.
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