Cannes Lions

MUSIC COLLECTION

JWT GERMANY, Hamburg / GRUNER & JAHR / 2011

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OVERVIEW

Outcome

The mailing was sent to BRIGITTE subscribers. In total an amazing 7.000 boxes at a price of 89EUR were sold. This result far exceeded all client expectation with this highly priced product. It means that far more than 5% have responded and bought the CD box set via the landing page (www.wiefürmichkomponiert.de).

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