This action is one of the key elements in the MoviStar strategy for establishing emotional links with opinion trend makers and large customers. It is a unique invitation in the sense that it has no material value (details that money can't buy).

One of the requirements of the client was to transfer the 'BLUE' communication concept to all its elements. We want the visitor to feel 'blue', too.

The gift was a pair of completely blue spectacles. When worn, as the lenses were entirely blue, everything would appear blue.

The client had a low budget for this action and we achieved a solution in accordance with his interests, which meant that the level of satisfaction was high.Concerning the visitors at the Motorcycling Grand Prix, attendance was 100%.