We wanted to convince guests that Spotify is the destination to discover and share the music you love. So we built the Spotify House – a proprietary brand space, packed with interactive social tech and around-the-clock performances.

After seeding our hashtag, thousands turned up for the opening. Every day, live acts blew away capacity crowds in our garden. And inside, interactive brought the Spotify experience to life – including music trivia tables, musical photo booths and a mammoth collaborative playlist.

All the while, we drove guests to share discoveries, playlists and content they’d captured across their networks.

The response to the Spotify House was astonishing. Queues snaked around the block from day one. By the end of the week, 95% of guests said they’d recommend Spotify to their friends. We’d demonstrated to tens of thousands of influential Millennials that Spotify is not only at the forefront of music, but of discovery, social and tech too.

61k Spotify fans RSVP’d

¼m visited our microsite

70k interactions with technology in the House

149m media impressions