The impact of listening to music together is surprisingly one of the few areas still relatively unexplored by today’s scientists.

So we asked, can we prove that music out loud can improve relationships? Can we provide people with valuable new information about the positive effects of music, so they can help them improve themselves?

That lead us to the idea “Music Makes it Home,” a ground-breaking study to prove the positive effects of music out loud on real people.

A live beta test measuring people’s physical and social well-being for a week without music versus a week with music was overlaid with a comprehensive study of 30,000 people’s music and relationship habits worldwide.

The results were then verified with leading scientists, including Dr. Daniel J. Levitin, Ph.D., neuroscientist, musician and author.

This campaign was driven by a data-driven insight and sought to gather more data to support the idea. The data was the strategy.

Using only off the shelf technology, we went into 30 homes (and three journalists) across eight countries and tracked biometrics though Apple Watches, measured proximity with iBeacons, witnessed interactions through installed motion sensing cameras and built a custom application to collect and transmit all the data in real time.

30,000 listener responses to a detailed questionnaire also revealed insights into music and relationship habits, the data was verified with neuroscientist, musician and best-selling author Dr. Daniel Levitin, PhD.

Results:

- Registrations of Apple Music on Sonos were 18 times higher than any other service launch

- 515 global media placements

- 2.2B+ impressions

- Trending as #4 in Science/Tech on Google during launch week

- Mashable feature shared 2.4K+ times

- Musicmakesithome.com drove 30%+ of Sonos.com page views on launch day

- Data used to create 400+ assets for Tumblr site

Media highlights:

- “Surely, there must be a way to bring us back together. Would you believe... more technology? Music, to be more specific.” – Fast Company

- “It could be a real boon to science and research.” – Forbes

- “Sonos had conducted a survey that found families that played music in their house spent more time together, ate dinner together more often, had twice as much sex and—because, I’m assuming, the polling company made Sonos come up with one more question—had more dance parties.” – TIME