The film kicking off the ‘Even More Music’ month, launched across BBC Radio 1 to mix up the way they deliver music on-air. The idea was to let the audience alter the schedule and change the tone for the entire month.

The video shows a mash-up of archive and live footage, starting with an unexpected sequence of the opening titles of Eastenders on BBC Three, and supported by a series of interruptive sound stings across.

To design the sound, we took multitude of various audio files, from the opening programme theme, the individual music tracks, special effects and more, to then edit, blend and mix them together to create an energetic soundtrack. The soundtrack has a seamless flow to it, but at the same time takes the viewer on unexpected journey of musical twists and turns.

The sound gives this campaign a playful touch and fully integrates BBC Radio 1’s core message: letting the audience control the station. By editing, blending and mixing the various audio files we allowed the audience to ‘forget the rules’, ‘ignore the schedule’, ‘control the DJ’s’, ‘unexpect the expected’.

All the music tracks used in this spot are commercially licensed tracks but subsequently re mixed, re edited , re adapted where required to created the overall sound piece.