Cannes Lions

MUSIC THERAPHY SESSIONS IN CHILDREN'S HOSPITALS

CONTRAPUNTO, Barcelona / FUNDACION ILUSIONES / 2007

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The banner for this campaign shows a child with no hair. A message then appears, telling the user to switch on their speakers and move the baton. As the baton is moved, musical notes appear to form the hair in time to a gentle tune. If the user stops moving the baton the notes disappear. This makes the user a wholly active part of the banner, i.e. their help is necessary.

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