Cannes Lions
J. WALTER THOMPSON PUERTO RICO, San Juan / BANCO POPULAR DE PUERTO RICO / 2016
Overview
Entries
Credits
Description
"Music To Your Ears" is a completely different kind of newscast where positive news are turned into original songs by singer-songwriters. These uplifting stories are presented in the form of music videos, accompanied by interviews on location, as well as in the studio. An anchorman, who is also a singer-songwriter, leads the show. All the songs are available in all the main digital music platforms.
Execution
"Music To Your Ears" is a 30 minutes weekly TV show that airs at WIPR TV Channel 6. Is a completely different kind of newscast show where only positive news are featured. An anchorman introduces each story and a singer-songwriters “reports it” with an original song. The stories are presented in the form of a music video featuring the protagonists of the good news. Interviews are added to go deep into each story.
Music To Your Ears already counts with a completed first season of 13 episodes, aired from September, 13 to December 6, 2015; and second season which started on February 14, 2016 and is already by it midterm.
Every report as well as the whole shows are also available on MusicaParaTusOidosPR.com and our Youtube Channel. All songs are available in all the main digital music platforms.
Outcome
Some episodes have reached an audience of 20K viewers, a good audience for a local public TV station. The Youtube channel has over 45K views. We have produced six music albums, and over 40 original songs. “Music To Your Ears” has a considerable amount of followers in social media, most of them organically added. The growth has been constant considering the modest investment for this kind of project. Its innovative format has been recognized with a prestigious EMMY® Award.
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