Cannes Lions
STINK FILMS, Tokyo / AMAZON MUSIC / 2022
Overview
Entries
Credits
Background
• Situation
Amazon Music's intention was to establish their music streaming platform brand to be a unique choice for young music listeners, to compete against other major music streaming platforms.
• Brief
Create short films(15-20 min) originally written short films directed by various directors.
Each film must showcase 2 musics originally written for the film. And those musics will be exclusively streamed for 3 months on Amazon Music platform.
• Objectives
To attract more attention of younger users to Amazon Music.
Idea
The only creative theme given by the client was to feature '' Real Tokyo Youth"
Strategy
Creating entertaining contents to brand Amazon Music as a creatively unique music platform to get more positive attention of younger generations.
Execution
• Implementation
The films are released on Amazon Music youtube channel and Amazon Prime.
• Timeline
3 month to develop the screenplay and prep. 3 month for production and post production. 1 month for PR.
• Placement
The films were released as ''Music4Cinema'' campaign.
• Scale
Global
Outcome
• Reach
Each films on Amazon Music's youtube channel were viewed as following:
''No Return'' - 110K view
''Never Enough" - 15K view
''Until She Wakes Up" - 22K view
• Impact
Positive reviews on various media.
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