One winter morning,

we distributed thousands of Musical Earmuffs by hand

as well as through a branded stall at the Maha Kumbh Mela.

The Maha Kumbh Mela is visited by people from all walks of life and from some of the most inaccessible sections of Indian society. Our Musical Earmuffs helped us reach out to this audience in a meaningful way, at a fraction of the cost.

At the Mela, people loved the idea as it warmed both their body and soul. The idea was also greatly appreciated by the social networking community and was covered in several National dailies.