Cannes Lions

MUSICAL RECIPE | TEMPURA

HAKUHODO, Tokyo / KIRIN BEVERAGE / 2016

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Launch a “Musical Recipe” video project with the theme of Japanese cuisine.

It is cooking music performance by Japanese food chefs and “The Bottle Boys,” who are internationally famous for their bottle music performances. Using signature Japanese dish of tempura, this video fuses the sound of cooking and bottle performance as the food is actually being prepared. Tempura recipe is inserted at the end for viewers who have become interested in the food.

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