Cannes Lions

MUZI DIGITAL MUSIC PLATFORM

PROXIMITY ISTANBUL, Istanbul / DEM (DOGAN ELECTRONIC MUSIC) / 2007

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Muzi was an unknown digital music portal connected to Dogan Group which is one of the biggest media groups in Turkey, including 80,000 songs.With the upcoming campaign which enables all users to download music for free, we formed a mystery worker in Muzi HQ who is a true fanatic about the freedom of the music. Muzi has been Hacked by it’s own employees, also the portal seems to be extremely happy with the self-hacking situation. Muzi offers the legal content seemingly in an illegal way.Banner :Learn from the hero of music the details:The heroe declares Muzi Free Music Manifesto-The Hacker shows the ten fundamental rules which enables the free music download opportunity.To help users him for more free music by answering the requested questions.Do you want to continue to download thousands of songs free of charge?

No, that's enough or Sure, I want to.

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