Spikes Asia

M.W.

PARTY, Tokyo / YKK AP / 2016

Awards:

1 Shortlisted Spikes Asia
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

The window has been something that “does not change” once it becomes part of a building.

YKK AP, manufacturer of windows, through about creating new experience for users with “windows in specs of the future.” Decades have passed since the last innovation for windows. Perhaps the future needs windows to transform from “never-changing” to “always updating.” Windows as tools that can be customised to the needs of each person.

The window changing from “building materials” to “tool.” Changing the outlook on windows required changing both “outside” and “inside” of the company.

Execution

M.W. is the abbreviation for MODULE WINDOW or MULT WINDOW. Combinations can be changes freely to achieve all sorts of functions. When family member dynamics change, when you start a new hobby, when you want to take a breather and refresh your mind.

Select combinations you like, at anytime you like.

Add accessories such as a camera and sensors, as well as functions. The future is as infinite as your ideas.

DISPLAY: This window reflects more than scenery, whether, pollen and even TV. Know about the outside by simply glancing at the window. Display a variety of content to suit your mood. “DISPLAY” window entities your plans of outing as well as activities at home.

LIGHT: Control sunlight and interior lighting freely. Design the best way to wake up in the morning. Grow your favourite greenery. “LIGHT” window make this new lifestyle possible.

AIR : This window reads the air and changes it. Automatically or remotely ventilate or adjust temperature. “AIR” window sets you free from the need to take heed of air.

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