Eurobest

My Carer

MRM//McCANN, Frankfurt / ALZHEIMER'S SOCIETY / 2019

Awards:

5 Shortlisted
Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

There are 850,000 people living with dementia in the UK, rising to 1 million by 2025.

For those in the early stages of the disease, staying independent is paramount.

A full-time carer could be a solution, but it’s not affordable for the majority of people.

Idea

There are 850,000 people living with dementia in the UK, rising to 1 million by 2025.

For those in the early stages of the disease, staying independent is paramount.

A full-time carer could be a solution, but it’s not affordable for the majority of people.

My Carer is the result of data collected from hundreds of hours of research with the Alzheimer’s Society.

Started with focus and testing groups, Alzheimer’s Society involved only people living with dementia and their carers in order to provide a genuine solution for their real needs, to help them live a better and independent life.

Strategy

By looking at previous research by Alzheimer’s Society and interviewing many people living with dementia, we discovered that those who are living in the early stages of dementia want to stay independent.

“Because Alzheimer's disease and other types of dementia can make it difficult to learn new things; using established, consistent routines can be calming and reassuring, for both the person with dementia and those around her” *.

This is the reason we decided to put routines at the heart of our skill. During the development process, we’ve been working closely with people living with dementia and had many rounds of focus and test groups to adjust our product specific to their needs. The skill has become flexible enough to help different patients, in different situations, with their own personal needs.

* https://www.verywellhealth.com/using-routines-in-dementia-97625

Execution

The skill helps people living with early-stage dementia to follow their daily routine and retain their independence. Its function not only reminds them what to do but also guides them, step-by-step, until they’ve accomplished their daily tasks. From reminding them on how to take the medication, to how to prepare their lunch. The skill asks them if they’ve completed their task, and if not, it will remind them to do it once and again 15 minutes later, until the task is finished. If a patient doesn’t reply to the skill, a notification will be sent to a relative.

When using an Echo Show, the user can even add images of items and locations to make the steps even clearer.

The skill supports customizable tasks such as when to take medication, guiding on how to prepare meals, gathering items in preparation for appointments, music therapy sessions and initiating calls to loved ones.

With over 1000 users in the first week of launch, 85% active users and tens of thousands of hours of interaction, My Carer is the most affordable and most accessible digital tool for people living with dementia.

Outcome

With over 1000 users in the first week of launch, 85% active users and tens of thousands of hours of interaction, My Carer is the most affordable and most accessible digital tool for people living with dementia.

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