Korean Air brings the world closer for passengers and they wanted to do the same for children, letting them know that airplanes can be more than a method of transportation. We had to find a way to connect with the children at their eye-level and figure out how to let them feel closer to airplanes.

The idea was to allow children to see their dreams come alive. The media team brainstormed ways to make it happen with Korean Air. Then, we realized that the biggest and the most important media for an airline company, which is the airplane, should be utilized to make it happen. We decided to print out the drawing of the children and wrap it around the plane and actually fly them. We first initiated the event via various channels such as the internet. Then we hosted an offline and live event at Korean Air's hangar. Upon completion of the event, seven major publications and TV channels covered the story across the country.

The children, our target audience, were thrilled to see their drawing on plane. The words spread across the nation through 7 major publications and news channels in Korea. According to a survey, 100% of the children that participated wished to fly on Korea Air for their future travels.