Austrian Airlines has given its guests a special surprise on the Airbus family equipped with FlyNet, Internet on board. Passengers had the opportunity to send messages to friends via a programmed landing page. In the individual messages, of the passengers gave details of the desired destination and what activities they would like to do with their local friends. The passengers' messages were sent to ten artists stationed at a promotional stand on Vienna's Mariahilfer Strasse. The artists customized individual illustrations of the messages sent. The original interpretations of the news from the aircraft were then sent and transmitted live on a large screen at the event. The promotion place itself was next to an illustrated photo wall, which invited to make poses and selfies, also a "Foamprinter" which raised a message-cloud out of foam into the sky. Hundreds photographed themselves and posted the results.

The creative nucleus consists of visualizing a text message into an illustration and creating artworks in real time by using the customers' messages to their friends. Visualizing the illustrations during a live event in the city center of Vienna and giving the passer-by the possibility of taking part in the creation process was another aspect of our direct approach. The messages and illustrations had a direct link to the brands travel destinations and the customers desired dream destinations.

The Austrian influencer DJ Mosaken was part of the campaign as he was sitting in one of the aircraft using the free Fly Net to order typical Austrian ice-cream dessert for the entire aircraft including the Austrian Airline team.

By approaching passengers of 31 aircraft we communicated the new WIFI and Fly Net product range by providing free access of internet on board. Asking the passengers to write messages to their beloved friends and family. By creating state of the art illustrations and sending them through a web interface to the recipient we generated hundreds of social media postings within just a few hours. During a live event, the results were presented on a big screen to reach even more potential customers.

During the live event, the passer-by was asked to take a photo in front of the illustration wall to take part in the lottery and win free flight tickets.

31 aircraft, 6000 vouchers, 6 a.m. until 2 p.m. vouchers were handed out to passengers of 31 aircrafts

3000 messages were sent, 6 a.m. to 6 p.m. 10 artists were illustrating the passenger's messages in real time transforming them into illustrations.

6 a.m. until 6 p.m. illustrations were posted by recipients

10 a.m. until 6 p.m. passer-by taking photos in front of the illustration walls

Live event in the most frequented shopping street of Austria

Visibility of 120000 people reached

220 illustrations artworks were designed

3000 messages were sent through the fly net during that day

50% of the customers reacted to the direct mailing promotion

220 illustrations were shared on social media

Raise of 120% of Fly Net package sales