E-mart, sells the largest amount (around 400 types) of World/international beers among domestic distributors. We wanted to strongly share this point to the consumers through a "web drama" material.

The traditional beer-related viral films were focused on simply delivering the information that ‘world beers exist’, so we thought about ‘situations in buying beer' differently.

This is a short episode of a couple shopping at the mart. The wife, who is concerned about the future of her family strives to save every penny. However, the husband keeps bringing expensive items to the cart. The wife eventually gets disappointed at the husband, and yells at him for his immature actions. After a phone call with her mother, the wife realizes how much her husband loves her. She realizes, her most precious person is her husband.

Feeling sorry for saying those bad things, she tells her husband to buy some imported beers. But, she tells her husband to buy only one of each. And…her husband buys 400 types of different imported beers. Since E-mart has 400 types of different imported beers.

We mixed various types of SNS media to maximize the viral effect in a limited periods.

*Campaign execution periods: 2017.08.07 ~ 2017.08.22

Facebook

-Emart

Upload: 2018.08.08

-All about ADs

Upload: 2018.08.09

Youtube

-Emart

Upload: 2018.08.06

-Youtube advertisement execution

periods: 2017.08.08 ~ 2017.08.14

Instagram

-Emart

Naver TV

-Emart

Upload: 2018.08.07

Naver CPM(Advertisement execution)

periods: 2017.08.08 ~ 2017.08.14