McCANN WORLDGROUP, Milan / FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / 2017
There are more than 300.000 cases of early Amyotrophic Lateral Sclerosis diagnosis in the world. Sooner rather
than later, muscles will progressively stop functioning, including their tongue and throat. So they wont be able to
speak with their own voice. We needded to do somehting about it.
We launched a video where we showed the corage of Alberto Spada, an ALS patient that new he might loose his
voice. He decides to write down and record on a studio all the messages he would like to say for ever with his own
voice, so his voice is saved for the future. Once you see his courage we present the app that allows everyone else
in the same situation do the same. And we explain that the app can be intalled in the communication device in the
future. So it really is an alternative way of communicating, by using your own voice.