Eurobest

My Voice

McCANN WORLDGROUP, Milan / FONDAZIONE SERENA ONLUS, CENTRO CLINICO NEMO / 2017

Awards:

1 Silver
1 Shortlisted
Case Film
Case Film
Presentation Image

Overview

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Credits

Overview

Background

There are more than 300.000 cases of early Amyotrophic Lateral Sclerosis diagnosis in the world. Sooner rather

than later, muscles will progressively stop functioning, including their tongue and throat. So they wont be able to

speak with their own voice. We needded to do somehting about it.

Execution

We launched a video where we showed the corage of Alberto Spada, an ALS patient that new he might loose his

voice. He decides to write down and record on a studio all the messages he would like to say for ever with his own

voice, so his voice is saved for the future. Once you see his courage we present the app that allows everyone else

in the same situation do the same. And we explain that the app can be intalled in the communication device in the

future. So it really is an alternative way of communicating, by using your own voice.

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