The “Original is Never Finished” spot features a multi-generational cast of some of the world’s biggest names, including Frank Sinatra, Dev Hynes, Snoop Dogg, Mark Gonzales and Kareem Abdul-Jabbar. The film is influenced by past creations to inspire creators the world over to feed off artists new and old. The launch film is itself a demonstration of the brand’s philosophy. With a radical re-interpretation of the much used track “My Way,” popularized by Frank Sinatra, the film proves if you push something that’s been done before far enough it becomes original again.

Through reinventions of symbolic icons of beauty and culture—from Botticelli’s Birth of Venus to Snoop Dogg’s iconic Doggystyle album cover—the film is a provocative message to a new generation of artists and creators who feel inhibited by the idea that everything has been done before, and a reminder that original is never finished.