For Strava users, their data is everything. It represents their achievements, records and goals.

Personalised video is difficult on mobile, but we crafted a solution that meant every unique video was available instantly on any device.

For Strava users, their data is everything. It represents their achievements, records and goals.

The Strava community is fearlessly competitive. By creating a unique film for every athlete, we aimed to give individual bragging rights to each user and promote organic sharing.

A promotion for the campaign was sent to every Strava user through the Strava app on New Years Eve, driving them to create their own film with a single push of a button.

All data featured in the film is dynamic and was generated in real-time, and was created in the user’s own language.

With this project, we aimed to push the boundaries of video personalisation with real-time data, at scale, and deliver a unique video based entirely on real-time user data. The videos were available instantly on mobile, and used data visualisation techniques equivalent to sophisticated post production

Using our bespoke digital rendering platform, we created a unique video for over 1 Million Strava users in just a few days.

Over 1 Million unique videos were created in just a few days, with 50% of videos shared organically, creating significant increase in brand awareness amongst the cycling and running community online.