Cannes Lions

MYANMAR CRISIS AWARENESS

OGILVY AMSTERDAM, Amsterdam / MTV / 2008

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The Burma Campaign UK wanted to raise awareness and recruit more people to support Aung San Suu Kyi and the people of Burma in their dignified and peaceful protest against the brutal and oppressive regime in Burma. The script shows various military planes taking off from around the world. Russia, USA, Eastern Europe etc.We see the bombers release their cargo, only this time it’s not bombs, it’s flowers. We watch as 1000 upon 1000’s are released from the planes. As they fall the heads of the flowers gracefully open as they drift to their final destiny. Some words appear: “To the people of Burma, we support your peaceful protest”. You can add your support by clicking to send a flower in your name to free Burma from its oppression.

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