Cannes Lions

MYLANTA INDIGESTION RELIEF

SAATCHI & SAATCHI, New York / JOHNSON & JOHNSON / 2004

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A line of determined red ants marches single file. After a few seconds, a row of black ants marches back the other way. We reveal that these red ants are cooling themselves down by drinking from a puddle of spilled Mylanta antacid and heading back to a picnic table feast.

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