Eurobest

MySkin

KOREFE, Hamburg / T.D.G. VERTRIEBS GMBH & CO. KG / 2017

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Overview

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Credits

Overview

Background

MySkinNeeds is a new type of high-quality face cream, in a market dominated by big names.

Every year there are hundreds of new products and line extensions that want to have a slice of that cake. So how does a small newcomer, with a small budget, even get noticed?

Execution

By using precise dermatological criteria, we’ve matched the structure of our packaging to the haptic properties of skin. And we added subtle blends of ingredients like silicone, chalk, wood fibre and other structural elements. The result is a unique, tactile packaging experience – just like the natural skin that inspired it. Sometimes dry and rough, sometimes slightly oily and sometimes simply normal. An effect you can see, and more importantly, feel for yourself.

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