Campaign started with a PR-stunt, and material from it was widely used through the whole campaign in print, online and social media. A making-of-film was also produced.

Background

• If car insurance got a new benefit that car owners did not know yet. • If Insurance wanted to tell about the benefit in a remarkable way. • If wanted to raise awareness and also get more visits on landing page

If Insurance rewards the most careful drivers with a special benefit on their car insurance. You can get 75 % discount on insurance fee, and you don't lose the benefit if you crash once. If Insurance wanted to remind car owners about this.

Campaign started with a PR stunt, where we parked a car – upside down – in Helsinki city center. Stunt opened up the theme "The roof went down but the benefit did not." After a week material of the stunt was widely used through the whole campaign.

The operation started with two day car stunt in Helsinki city center.

The stunt was filmed and photographed and that material was used in all material right after the stunt: webtv, some, banner, print, radio co-operation and POS (If Insurance stores). On top of that the campaign included radio channel co-operation, where listeners could share their own crash stories.

Car stunt 26.-28.2.2016

Media campaign 7.3.-27.3.2016