The solution was to turn Nokia Stores into a destination area for youth. We transformed the Store into an area that appealed to them for a limited time period – an evening event specifically targeted at them.The European Nokia Nights toolkit was then created for local markets to utilise, high resolution artwork including photography were also provided.The creation of core assets and the toolkit meant that there was enough flexibility for markets to adapt aspects to ensure complete relevance for their country and city.The first Store to hold an event was Porto, Portugal.

Attendance at the event reached full capacity.Nokia Nights gained national TV coverage pre and at event.Three Portuguese celebrities attended the event.Sales showed an increase in handsets on the night versus day time sales.There was the highest recorded level of interaction with handsets for the Porto store.High level of consumer satisfaction from exit interviews (please refer to film).Broad press coverage after the event.