How do you create a cohesive brand identity for one of Africa’s largest communications groups. One brand identity to house 8 different companies, a diversity of cultures and over 700 people.

To house this collective of leading specialist agencies we looked for the thing that speaks to the common ground shared by all these entities, and the magic that lives in bringing them all together: Imagination.

So we name it Nahana, which literally means ‘To Imagine’ in Sesotho. Because, as a group that delivers creative solutions to business problems, they look in the spaces no-one else sees and imagine possibilities where others can’t.

We highlight this potential for creativity in our visual identity through the use of negative space. Inspiring us to look for possibility everywhere. The negative space created by the logo becomes the grid – creating empty spaces to fill with anything we can imagine. A playground

How do we create a cohesive brand identity for one of Africa’s largest communications groups? One brand identity to house 8 different companies, a diversity of cultures and over 700 people?

We look for the thing that speaks to the common ground shared by all these specialist entities, and the magic that lives in bringing them all together: Imagination.

So we name it Nahana, which literally means ‘To Imagine’ in Sesotho. Because, as a group that delivers creative solutions to business problems, they look in the spaces no-one else sees and imagine possibilities where others can’t.

We highlight this potential for creativity in our visual identity through the use of negative space. Inspiring us to look for possibility everywhere. The negative space created by the logo becomes the grid – creating empty spaces to fill with anything we can imagine.

We look for the thing that speaks to the common ground shared by all these specialist entities, and the magic that lives in bringing them all together: Imagination.

So we name it Nahana, which literally means ‘To Imagine’ in Sesotho. Because, as a group that delivers creative solutions to business problems, they look in the spaces no-one else sees and imagine possibilities where others can’t.

We highlight this potential for creativity in our visual identity through the use of negative space. Inspiring us to look for possibility everywhere. The negative space created by the logo becomes the grid – creating empty spaces to fill with anything we can imagine. A playground of endless possibilities only limited by our own creativity. Ultimately creating an identity that exists to remind you to always keep looking. Imagine that.

This logo and brand Identity design was developed to launch the new identity of the communications group.