Cannes Lions

Nailing A Sickie

TKT SYDNEY / FRUCOR / 2017

Film
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OVERVIEW

Description

This film was designed to be an informative, entertaining how-to for Australian millennials, teaching them how to be a bit better at "nailing a sickie".

In the film a narrator walks the viewer through a hypothetical day in which they wish to take a "sickie". Along the way the narrator gives pointers on how best to execute this, such as calling rather than texting your boss, avoiding social media and setting yourself a curfew for when you need to head home so as not to risk being spotted by work colleagues. The narration is accompanied by appropriate humourous imagery, illustrating the steps to take to execute the perfect sickie.

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