Cannes Lions

NANDO'S PERI-PERI FLAME GRILLED CHICKEN

BLACK RIVER FC, Johannesburg / NANDO'S / 2012

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Overview

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Credits

OVERVIEW

Description

Our client Nando’s (a South African Peri-Peri chicken franchise of casual dining restaurants), tasked us to create the annual print campaign for Ramadan, the Islamic month of fasting.

Execution

We arrived at the final design by unpacking 3 of the core principles and teachings of Ramadan: love, patience and sacrifice. Then, using the Nando’s colour palette, and with a nod to the basic CI, we created typography inspired by images of the Muslim faith, ie. the crescent moon of the lunar calendar, the graceful lines of a mosque’s dome, and the universal symbol of love and compassion, the heart. Into these we wove in Arabic calligraphy and Latin letters to create the words love, patience and sacrifice in 2 languages.

Outcome

The outcome, a series of print executions wishing everyone ‘Ramadan Mubarak,’ In addition the the weekly newspaper's readership, our adverts reached a digital audience of 67,500 and received 59 tweets - during the month of August 2011.

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