Did you know McDonald’s is the largest toy distributor in the world? In their latest effort, McDonald’s have worked with Nanoblocks® to develop a set of Nanoblocks® collectibles of McDonald’s iconic menu food items. The highlight is a Nanoblocks® sized McDonald’s Restaurant that is to be the talk of the town!

The most critical aspect of this campaign, was to sell out the collectors set within the shortest amount of time possible, so that we can create hype and demand for the upcoming individual pieces, which are going on sale the following week!

Toy collectors were our focus, and research showed they are a close knit community who shares updates actively through social platforms. We needed them to talk about our new limited edition Nanoblocks set.

Armed with the video, we started to seed out the communication on social channels, targeting specifically the toy interest groups. We used activated filters such as interest targeting and group affiliations on Paid Social platforms, and flooded the networks with the video and other social postings on the 17th Feb 2016! Making sure to keep our toy collecting fans in the loop at all time!