Cannes Lions
FRIEND, London / SONY / 2016
Overview
Entries
Credits
Description
A mysterious woman strolls the remains of a derelict world. Looking deep into each of its bizarre inhabitants hearts, we learn she is a creature of far more supernatural powers than expected. As all the characters' deepest desires blossom out to the surface, we remain unsure as to whether she is a surreal angel of revenge or an otherworldly presence sent to deliver redemption by soaking up their inherent sadness.
Execution
Implementation, timeline, placement and scale were all executed by Sony Music.
Outcome
Nao's fanbase on YouTube grew to over 10k fans with the video getting over half a million hits. More than double any of her previous videos had hit. Again reach, engagement and impact were Sony Music side.
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