Cannes Lions
PUBLICIS, New York / PROCTER & GAMBLE / 2017
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When kids don’t brush, they get oral pain. When they get oral pain, they miss school. In this spot, Napoleon speaks directly to the camera, sharing his imperial anger towards a student for missing the class about “him.” The spot wraps up urging parents to take an interest in their kids’ brushing – “Crest. Don’t let them miss out.”
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