Spikes Asia

Nappy Notes

CHEIL HONG KONG, Hong Kong / HELLO ANGEL / 2016

Awards:

1 Shortlisted Spikes Asia
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Case Film
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Overview

Entries

Credits

OVERVIEW

Background

Up to 80% of all new mums suffer from the baby blues—with mood swings, anxiety and isolation all too common. 1/5 of all cases can turn into a longer-lasting, deeper clinical depression (also known as postpartum depression). Thankfully, leading psychologists agree that with the right love and support in the first few weeks, most cases are short-lived.

Execution

Leveraging standard ‘wetness indicator’ technology, we embedded simple messages that appear when the nappy gets wet—loving messages of encouragement, each coming from the best person to give mummy a boost…her baby.

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