Cannes Lions
SHOBI UNIVERSITY, Saitama / NPO LAYER BOX / 2012
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The Nara Prefectural Government collaborated with the Faculty of Art and Information at Shobi-University. With the aim of appealing to people the splendor of Japanese history and culture, Shobi University produced a video focusing on the sensitivity of the younger generations. The video revolves around Nara, the birthplace of Japanese history and culture, and depicts how lively and mystical cultural assets and nature are and how they purify the mind when they are interacted with by people. It is also designed to let foreigners get to know Nara, the city representing a traditional, historical Japan. It is due for exhibition at an international festival in 2012.
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