Cannes Lions

NASCAR

WIEDEN+KENNEDY, New York / ESPN / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

For NASCAR drivers, there’s nothing more important than winning and nothing more unimaginably terrible than losing.

Crossing the finish line first takes more than just tactics and strategy. It takes a certain kind of mentality. A mentality where the desire to win becomes obsession and the fear of losing grows into a phobia. In this year’s NASCAR on ESPN Sprint Cup campaign, we bring each driver’s win-at-all-costs state of mind to further prove our tagline…Nothing Beats First Place.

For Carl Edwards, nothing’s going to scare him from winning this season, not even the scary face looking furnace in his basement

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