Cannes Lions

NATIONAL BANK OF MEXICO

VIVA LA DOBLEVIDA, Mexico City / BANAMEX / 2009

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Overview

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Overview

Execution

The objective was to get close and connect with a multi-age male target.The idea was to create buzz about the anniversary, reflecting that Banamex has been all these years more than a bank, that has been close to everyday moments using the most important sport in Mexico and in the world ...football.

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