Cannes Lions
Y&R, San Francisco / NATIONAL COLLEGIATE ATHLETIC ASSOCIATION / 2009
Overview
Entries
Credits
Description
In this spot, NCAA student-athletes demonstrate their well-roundedness by performing two tasks – one athletic, one academic – at once. A basketball player works out a complex equation on a chalkboard while dribbling a ball. A gymnast conducts a science experiment while performing an iron cross. A tennis player bounces a ball on her racket while manipulating a 3D CAD drawing. And a soccer player juggles a ball while playing a violin. As we watch, a voiceover tells us: “There are over 400,000 NCAA student-athletes. And just about all of us will be going pro in something other than sports.”
Similar Campaigns
10 items