Cannes Lions

NATIONAL COUNCIL ON PROBLEM GAMBLING, SINGAPORE

KINETIC SINGAPORE, Singapore / NATIONAL COUNCIL ON PROBLEM GAMBLING, SINGAPORE / 2012

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Overview

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Credits

OVERVIEW

Description

There is a rising trend in youth gambling. It was up to National Council on Problem Gambling (NCPG) to help youths know the dangers of gambling and stay away from this vice.

Execution

We created installations housing visuals made up entirely of dice which reflect current stages in the lives of youths, showing positivity and promise. By their own hand and curiosity, they witness how gambling wrecks their lives if they pick up the dice.

Outcome

The installations were located in the country's most popular youth park *Scape, and attracted lots of attention and interaction.

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