Cannes Lions

NATIONAL DAILY NEWSPAPER

CONCEPT, Istanbul / CUMHURIYET / 2009

Overview

Entries

Credits

Overview

Execution

Cumhuriyet, a Turkish daily newspaper that has an anti fundamentalist, pro-secularist and democratic line, printed a nearly blank cover page to protest the pressure and censorship on the press.The headline was: If we are silent, who will speak?It is the first time that a product itself was used as advertising media.

Outcome

And this silent protest created a roaring success both in public and in media. The circulation rate increased 19% in just 1 day.

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