Cannes Lions

NATIONAL DOMESTIC VIOLENCE HELPLINE

RMG CONNECT, London / COI - DOMESTIC VIOLENCE / 2005

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This banner was created as an asset for the National Domestic Violence Corporate Alliance. It is used on intranets and CA members websites and can be tailored to reflect the call to action – the National Domestic Violence Helpline or internal HR representatives. The aim of the banner is to demonstrate that there is no such thing as a typical victim of domestic violence. Using the everyday routine of applying and removing make-up quickly conveys the shocking results of domestic violence, reinforcing the realisation that it affects all of us, whether we are victims, abusers or observers.

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