Un Techo Para Mi Pais has 16.000 volunteers in Uruguay. We wanted them to help to communicate this year’s fund raising.

Our 16.000 volunteers help Un Techo Para Mi Pais in many ways. But, what if they also become a media channel in itself?

To communicate this year’s fundraising, we created ringtones that we downloaded onto volunteers’ cell phones with a direct message. So, they spread the cause with every call received, wherever they were.We created a media at no cost. An outdoor campaign with the highest contact points that Un Techo ever had.