With the number of visitors decreasing drastically, the National Library Board wanted to create a series of posters that encourage Singaporeans (especially primary and secondary school students) to read more by visiting its public libraries.

We invoked a sense of nostalgia by using the classics we all know and love. For many, these are the first books they read and through this campaign, we’ll make sure it won’t be the last.

The posters were only placed in public libraries and schools early this year, so it's still too soon to determine overall results. However, the schools and libraries are already asking for more copies of the posters, making it a first step in the right direction.